Archive for category Tech

Date: July 9th, 2010
Cate: Marketing, Tech
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Convergence of Form + Function

I’m a big fan of the iPhone (and a former employee of its primary ad agency) but I was a little weirded out by the idea of Apple’s iAds. I mean, who really wants more ads in their apps? But after seeing this execution by Nissan, I’m impressed. The branding message linking the car to a spectacular and progressive future could only be accomplished in the immersive visual way the iAd format provides. I look forward to more of these on my new 4. And who knows, maybe Apple’s notoriously opaque approval policies will result in a higher overall quality of ads than the standard mobile fare.

Date: July 9th, 2010
Cate: Tech
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Invisible Mice, Oh My

Date: September 25th, 2009
Cate: Tech
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Hi-Tech: Smart TV is Coming Your Way

Intel CTO Justin Rattner, wearing his 3D glasses.

Intel may not have attained the same dominance in TVs as it has in personal computers, but the company remains convinced that interactive, networked, computing-intensive tasks will win the company a foothold in the world of video.

Respect: CNET

Date: September 16th, 2009
Cate: Tech
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iTwinge: iPhone dream keyboard? | iPhone Atlas – CNET Reviews

iTwinge: iPhone dream keyboard? | iPhone Atlas – CNET Reviews.

I’m pretty sure right now Apple fan boys around the world are dropping dead of a heart attack. “The horror… the horror…”

Date: August 6th, 2009
Cate: Tech
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Futurism: Micro Machines made of DNA

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DNA is the world’s greatest architectural material, in my opinion -NYU chemist Ned Seeman source

Date: July 29th, 2009
Cate: Tech
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Scifi Alert: Pentagon looks to “enhance” soldiers minds

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The U.S. military is racing to master the mind. Last year, Pentagon researchers kick-started a program to replicate a cat’s brain. In April, they requested proposals that would reproduce a monkey mind — and then test its neural pathways to understand brain damage. They’re even trying to create an entirely new model for human cognition that’s based on thermodynamics; your brain as heat energy. Source

Date: July 28th, 2009
Cate: Tech
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WTF: Blue M&Ms Reduce Spinal Injury

Rats injected with BBG not only regained their mobility but temporarily turned blue.

(CNN) — The same blue food dye found in M&Ms and Gatorade could be used to reduce damage caused by spine injuries, offering a better chance of recovery, according to new research. Source

Date: July 27th, 2009
Cate: Tech
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Love iPhone, Hate AT&T?

Date: July 23rd, 2009
Cate: Tech
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3 Laws of Robotics Get an Upgrade

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Two years ago, a military robot used in the South African army killed nine soldiers after a malfunction. Earlier this year, a Swedish factory was fined after a robot machine injured one of the workers (though part of the blame was assigned to the worker). Robots have been found guilty of other smaller offenses such as an incorrectly responding to a request.

Source

Date: July 23rd, 2009
Cate: Tech
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Former Farmer Built Wind Generator at 14

William Kamkwamba (TED/J D Davidson)

“Soon people were turning up at my house to charge their mobile phone.”

Source