Convergence of Form + Function
I’m a big fan of the iPhone (and a former employee of its primary ad agency) but I was a little weirded out by the idea of Apple’s iAds. I mean, who really wants more ads in their apps? But after seeing this execution by Nissan, I’m impressed. The branding message linking the car to a spectacular and progressive future could only be accomplished in the immersive visual way the iAd format provides. I look forward to more of these on my new 4. And who knows, maybe Apple’s notoriously opaque approval policies will result in a higher overall quality of ads than the standard mobile fare.